An artist similar to our own music video would be the female singer known as Alicia Keys who like Carly likes to play the piano during some of the filming process in videos such as new york, if i aint got you etc as well as singing similar music to our artist. Thus because of the connection i analysed a video of Alicia to use in contrast with Carly and see the various points that are the same or not so that i can use the techniques within the process of making the digipak. As they are similar artists i believe that they will attract similar audiences/consumers thus helping us known our target group for the digipaks which allows us to use various colours that will appeal to that age group. For example bright colours for young and teen audiences.
Alice Keys - Like your never see me again
http://www.youtube.com/watch?v=FtR43QxUQJQ
The music video is similar to our video as its about the death of someone close to you which is a lover within Alicia's video yet in our own it is the loss of a mother, that said the meaning stays the same. The loss of someone is hard to manage/deal with and that you should care about the happy times and about what you have rather than arguments. In her video the male character survives and they reconnect at his bed side while within our video she connects with her mother by visiting her grave and wearing the necklace that she gave to her. So although the concept is similar we have used different techniques and footage to show the meaning behind the video and characters.
As well as this the artist also has the video going back in time which is similar to our video that provides flashbacks. Alicia however shows it with time stamps while in our video we use the use of black and white to suggest the time difference. I think the use of time clearly shows what is happening within the video so that the audience doesn't get confused, it also fits with the cuts of the video allowing the location and the scenes to change giving the story a back story so that you are able to understand what is going on. Our video also explains this fact yet in a more secretive way which allows the audience to interpret the video in their own way giving more of a connection with the story so that it doesn't stop the flow with cuts and time stamps.
One scene within the artists video is similar to our own in which Alicia looks at a video on her phone of herself and her boyfriend creating the notion of looking while in our video the notion of looking is expressed twice as the audience are watching a video of the characters making a video on their phone. This i feel makes the story more real and shows that the footage could actually be real footage instead of just clips to form a music video creating the atmosphere that we wanted for it.
Within the start of the video the female character is seen as crying while walking along a corridor similar to when our female character sits around the graveyard crying over the gravestone. I feel that this is used so you can visually see that the artist is upset to get the feel of the video as well as trying to get the audience to relate or feel sorry for her. This in my eyes is what both videos seem to try and achieve to get a feeling of sorrow from their audience, its about what the songs are about too where even the titles tell the consumers that the songs are sad or suggesting towards that viewpoint. For example: Alica Keys - like your never see me again & Carly - reason to smile. Both suggest that they need reasons to be happy as they will never see each other again or because they are simply looking for a reason to do so.
Alice Keys - Like your never see me again
http://www.youtube.com/watch?v=FtR43QxUQJQ
The music video is similar to our video as its about the death of someone close to you which is a lover within Alicia's video yet in our own it is the loss of a mother, that said the meaning stays the same. The loss of someone is hard to manage/deal with and that you should care about the happy times and about what you have rather than arguments. In her video the male character survives and they reconnect at his bed side while within our video she connects with her mother by visiting her grave and wearing the necklace that she gave to her. So although the concept is similar we have used different techniques and footage to show the meaning behind the video and characters.
As well as this the artist also has the video going back in time which is similar to our video that provides flashbacks. Alicia however shows it with time stamps while in our video we use the use of black and white to suggest the time difference. I think the use of time clearly shows what is happening within the video so that the audience doesn't get confused, it also fits with the cuts of the video allowing the location and the scenes to change giving the story a back story so that you are able to understand what is going on. Our video also explains this fact yet in a more secretive way which allows the audience to interpret the video in their own way giving more of a connection with the story so that it doesn't stop the flow with cuts and time stamps.
One scene within the artists video is similar to our own in which Alicia looks at a video on her phone of herself and her boyfriend creating the notion of looking while in our video the notion of looking is expressed twice as the audience are watching a video of the characters making a video on their phone. This i feel makes the story more real and shows that the footage could actually be real footage instead of just clips to form a music video creating the atmosphere that we wanted for it.
Within the start of the video the female character is seen as crying while walking along a corridor similar to when our female character sits around the graveyard crying over the gravestone. I feel that this is used so you can visually see that the artist is upset to get the feel of the video as well as trying to get the audience to relate or feel sorry for her. This in my eyes is what both videos seem to try and achieve to get a feeling of sorrow from their audience, its about what the songs are about too where even the titles tell the consumers that the songs are sad or suggesting towards that viewpoint. For example: Alica Keys - like your never see me again & Carly - reason to smile. Both suggest that they need reasons to be happy as they will never see each other again or because they are simply looking for a reason to do so.
A good comparative piece Jonny. It may be worth looking into target audience here too - would you suggest Carly was going for a similar market?
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