Digipak Example 2

The album image above clearly shows who the artist is by showing a close up of the females face which is positioned dead center of the cover. The title also expresses this factor saying that the artist is Madonna which is a cause for celebration which is what the actual album is called thus the company connected the title with the artist in order to promote the female more. That said she doesn't really need advertising as she is quite a famous celebrity so when people see or hear Madonna they think of her. That said as her sales have dropped slightly thus album was brought out probably to remind the audience and the public what they were missing or trying to get them to remember the female artist.

The colours used suggest that she is a fun out going person even though she hasn't been around the music business for a long time thus they are trying to draw you in with the colours thinking that the music will represent what is on the cover and like the hypodermic syringe model it will influence the consumers into thinking that they will look or act in similar ways. Thus the audience will buy it as a feel good factor thinking that it could possibly make them more happier.

That said the three main colours are Blue, red and yellow which i feel represent the artists originality and again her fun loving attitude meaning that the album will be far more attractive to look at and thus will draw the audience into buying the CD. The album is also more aimed at females due to the bright colours and the attention on the female artist as well as this i also asked ten people male and ten people female and who would buy the album. The results were that the females said that they were attracted to the cover while the males weren't interested in it thus shows that females are drawn to this.

Celebration is also shown to almost be painted in a pink colour like it is a party and to celebrate the album. The design is also tied to this like it is being painted on so in turn is a new design and to celebrate the females full life and possibly a new start.