Digipak Example 4

The above image is Rihanna's third studio album known as good girl gone bad which is also a track on the product. This album was believed to have more of the artists own influences and personality than the previous two albums that she had produced as she was coming into her own and able to add herself into her songs while fine tuning or playing around with various beats and styles that she could incorporate. The artist herself stated in an interview with MTV news "They just put me in the studio and I started recording and recording, and it showed the direction of who I became as an artist. We figured Good Girl Gone Bad was the perfect title because it showed people I'm my own person now. Not doing what anyone wants me to do. I'm not the innocent Rihanna anymore. I'm taking a lot more risks and chances. I felt when I cut my hair, it shows people I'm not trying to look or be anybody else. The album is very edgy. We have some urban records & some really pop records" She also explained the change in her music and why it didn't include a reggae type style that her previous albums had as well as showing the audience why she chose the name of the album explaining that it was about her changing just as much as it was about her style of music. "I basically took the attitude of the bad girl and I really got rebellious and just did everything the way I wanted to do it. I didn't want to listen to anybody. I didn't consult with anybody. I just want to have a little more fun with my music and be a little more experimental in terms of my image and my sound. I just reinvented myself. A bad girl, it's all about the attitude that you take toward things, I'm not being careful, I'm just having fun. I'm taking risks because bad girls take risks."

The album cover i feel shows the contrast between the good girl gone bad with it's colour scheme and how Rihanna is positioned leaning across the front while staring at the audience from within the case. The only colour that she really uses is the light blue for her own name which makes it stand out from the dark/light tones of the artist and the actual cover. This makes her stand out which i feel suggests that she wants people to see the real her as she is now showing herself within her music thus when the audience sees this they can see that she is really trying to show herself off unlike her other albums where her name had either been white or matched the title cover of the digipak. The way that the album is lite also suggests the good girl gone bad theme, as the background is darkly tonned showing the bad girl while the light tones show the good good which is fading out into the darkness thus turns into the good girl good bad. This is because sterotypically dark figures as seen as bad characters while people wearing white or bright colours as seen as good. For example: Nightmare on elm street with the villian Freddy Krueger seen here below as a dark figure.

The image has the male encased in darkness suggesting his malice and lack of humanity as well as the claws that are seen on his hand. This ties in to Rihanna as she is turning this way and like she said herself going to be who she is so almost in a similar fashion to Freddy, is going against society and letting herself be who she is instead of being what people think she should be or how her music should be. Thus i feel that the colours are used to incoperate this type of feel to the album cover adjusting peoples views towards her so that they feel that vshe is unique and trying something new which people will want to hear so in turn will buy the album. The artists stance is diagonal across the cover suggesting that she is quite relaxed with her new change and her change from a good girl into a bad one. However the outfit that she is wearing suggests that she is still "A good girl" or a good person, this is probably trying to provide the image that she is still a good person so that the audience will connect with the artist and want to buy her production even if her style of music is changing she will remain the same. A new song sung by Alexis Jordan has similar lyrics with things such as "I can be a good girl but i've been bad before" this suggests a similar factor to Rihanna as unlike her first song which is quite slow and mellow, Alexis's song good girl is faster and more upbeat. Her song is displayed below in order to show exactly what i mean about the beat and the lyrics that she has similar to that of Rihanna

So compared to our artist Carly the song from Rihanna that i picked was called "Cry" which is one of her slowest ones and has a piano as one of the instruments within the track, thus making it very simiar to my own artists production. Both songs also talk about emotions although in different manners/ways, for example: Carly's song is about death and losing someone you love while Rihanna's is about having your artner cheating on you. Two different things yet has the same kind of tone or feeling towwards it which i feel would attract a similar audience which is our target audience - teens to young adults. These will also be mostly female as female artists seem to attract a lot of attention from female fans mostly because they turn into their role models and people want to be like them by either looks, talent or money etc.