Wednesday, 9 February 2011

Digipak Example 3


The album cover above is known as the fame by female artist Stefani Joanne Angelina Germanotta who uses her stage name for her music that she is better known by which is Lady Gaga. It was her first studio album and was seen as a breakthrough by many critics within the music business who stated that she was a breath of fresh air on the music scene and i feel that the album cover above represents this factor rather well by the use of the vibrant colours and the tones which are lightened by the top left of the digipak. I feel that the female is hidden from behind for the light to express the female in this way and give her a bold sense of authority, control, power and beauty. This i feel makes the artist appear more of a role model as people want to seem this attractive or appealing with the album tries to make the female seem as well as this the actual artist herself in the way she dresses and behaves can also influence the public and make her appear as more of a role model.

Her Qualities are the following:
- her not care attitude in what people think are expressed by the type of costumes that she wears and the way that she acts which the artist has said her self in interviews is simply herself. thus representing the view that you should just be yourself just like the artist is.
- another quality would be that she is quite colourful and out spoken resulting to her speaking her mind quite often which seems to be another link for people to be themselves.
- she seems to be a respectable person as she stands up for a lot of human life qualities such as gay rights etc.
- people respect her as she came from a lower class background working in clubs and bars until finally her record label spotted her.
- her dress sense has also sparked attention as she is vastly different to other artists out there which makes her seem more interesting thus she attracts more attention due to this factor. as strange factors such as wearing a dress made out of meat is strange yet attracts people as it is unique and different.

All of these points seem to show why the artist is well known and famous however she has had so much success that it seems like she is here to stay. Many Critcs at first stated that her music was good but wacky with some now stating that she is in the driving seat making new forms or music for a new generation with a lot of success. Most people nowadays know who she is even if they havnt listened to her music as like i mentioned before she had become a world wide success. This i feel is what Gaga wanted from the start as this album is called Fame thus trying to show i think that that is what she want for herself.

Even the tracklist hints towards the fact that she wants to be famous & wants to produce money doing something that she loves. For Example:
- Paparazzi which has a video or her being in newspapers.
- Beautiful dirty rich with countless shots of money shown within the video and she even sets a peice a light during the production.
- The Fame which is obviously linked to her being famous as well as the title name.
- Money Honey again like Beautiful Dirty Rich, it has a lot of links towards money.

Lady Gaga talks about her album here in an interview with MTV: "The Fame is about how anyone can feel famous. Pop culture is art. It doesn't make you cool to hate pop culture, so I embraced it and you hear it all over The Fame. But, it's a sharable fame. I want to invite you all to the party. I want people to feel a part of this lifestyle" Proving my point about her wanting to be famous yet also showing her personality as she has often been linked with helping out charities and people who arent as well off as she is.

She also stated in the interview how proud she was of the album & what it actually meant to her as well as what she wanted it to mean to others: "I just feel like this record is really different- youve got club bangers to more 70s glam to more singer-songwriter records to rock music. Fame is not about who you are—it's about how everybody wants to know who you are! Buy it and listen to it before you go out or in the car. I think you've really got to allow artists' creativity to marinate. It took me a while but really delving into myself I finally got it. I couldn't be more proud of it. It's not just a record, it's a whole pop art movement. It's not just about one song."

Because of this interview i feel that more people connected with the artist & were more likely to buy her album as they like to think of the artist as a nice person so that they can feel that they are buying a product from someone that deserves it. As well as this Lady Gaga is a big inspiration for the gay community with fighting for their rights within her own songs, for example: "Born this way" which says that it doesnt matter what race or sexual orienation you are as everybody is created/born the way that they are. This increases the aduience attention seven fold.

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