Alica Keys - Digipaks

Examples of her album work & designs in time order:

Songs in a minor (2001)

The diary of Alicia keys (2003)

As i am (2007)

The element of freedom (2009)

All of these CDs cover her change in music and her various tracks which have changed over the years. All her front covers include herself with some type of decoration behind it usually relating to the title of the album such as "the element of freedom" with bird type clothes on and wings on other designs of the cover. “As I am” seems to be the only album that is a close up yet could signify her change in music and popularity as it was at this time she really cam forward in the music business. This it could also show or represent her, as i am is almost like saying here i am, look at me. Most of her albums also include her name in a bold font with bright colours to stand out or appeal to the target audience except from the album "Diary of Alice Keys" while underneath the name in a smaller size and usually a different font is where the album name resides.

Her target audience i think is around teen to middle aged as the genre of her music covers various topics such as, R&B, pop and even soul. All these topics represent the younger generation more mainly teenagers who are listening to more and more pop music today which has almost become a culture for them to be in. Pop songs are also stereotyped to be listened to by female consumers although through our questionnaires we found out that this is not the case. That said we targeted this age group as well as the middle aged group is a fairly large group so we wanted to attract as big of a population as we could making the CD more effective and produce more money.