I conducted a questionnaire to see what piece of a digipak the audience viewed as the most important so that I could influence my own digipak to make it more effective and attractive. I asked a few short questions to twenty people in order to get a good sample so that it would be more representative than say if I interviewed three people. This factor also allows me to get a range of views from people with different ages however I only asked teenagers as that was my target group so I only needed to know the data to suit the digipak for their needs rather than that of someone closer to the age of eighty who may not view the digipak in the same light or the style of music. The results are next to the answers in brackets however to explain it easier I have also included pie charts.
1) When you look at a digipak (album) that you own at home what do you tend to look at first?
Front cover (12) Middle of the digipak (1) Back cover (7)
2) When viewing an album from a store what is it that makes your final decision on whether to purchase it or not?
The track list (5) The front cover design (9) The price (3) Back cover design (3)
3) What part of the digipak do you look at the most (Which you currently own)?
Front cover (7) The track list (5) Back Cover (2) The book inside (6)
4) Which piece of the digipak package would you say is most important?
Front Cover (9) Track list (5) Back Cover (2) Booklet (3) The pictures (1)
5) Do you feel that a digipak should be quite basic ( a few colours and a couple of pictures) or all out crazy (lots of colour with a series of images that may or may not match)?
Quite Basic (5) Mixture of the two (8) All out Crazy (7)
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