The front cover of the digipak I haven’t changed due to the largely positive feedback that I received from the questionnaire that I used. The audience stated that the thought the colour scheme matched and that the image was edited well to find along with the genre of the music as well as matching the artist who seemed to fit the genre of music extremely well. Due to these reasons as well as others I decided that I didn’t want to ruin it by changing things that people thought were great for something I liked as the product was aimed at the target audience who answered my questions and not for my own interests. That said however I did the back cover as well as the centre page which I felt lacked a certain feel to it even before I began to hand out the questionnaire which the public agreed with.
The back cover I edited to go along with what the audience/target group suggested within the questionnaire which included using just a single image, making the colours more bold and making the text run through the middle instead of having it to the side. So taking everything into account I completely altered in back cover by getting rid of everything aside from the track list. Thus starting from scratch I incorporated the one picture idea b using a flamed candle which Carly herself stated was useful to refer to one of her songs known as catching fire. The photo I enhanced so that it came of brighter as well as larger yet altered it just slightly enough to allow the photography to fill the back yet not appear stretched in any way or form.
After the above editing skill I then altered the text of the track list to again go along with my target audience so instead of having them plain and black I altered them into a yellow colour to contrast the red from the image as well as using a font known as wet pet allowing me to create the dripped quite effect that allows the letters to flow down the page. This I feel matches the tracks together yet also allows their difference to be shown with each line having a different stretch effect added to it to increase this factor which I felt make it more appealing as well as allowing it to draw more attention than the first draft did. I then aligned the words so that they were going clean down the middle before I showed the first draft as well as this copy to another group of people where I asked them to pick the best one which all of them stated was the candle version. This feedback shows that I went in the right direction.
I then edited the middle of the digipak and this time instead of having one shared image, I divided the page into two so that I could manipulate each side by changing it completely. For instance the left side I used a full picture of Carly which would match the picture that would be on the small booklet inside of the pack thus connecting the two ideas into one. This was due to the fact that the target audience felt one nig image of the artist was better than two smaller images thus I followed their idea by fusing it within my own. The image was edited on photoshop however beforehand with be changing the contrast to blend in with the pack better as well as changing the brightness so that she appeared similar to the one of the front, again to connect the two images together.
The right side however I used a dark tunnel which had a light coming through the middle of it which I took a year or so back under a bridge with the water rippling through. That was when an idea struck me and I found a few old digipaks one of which had a similar tunnel like image for the CD to fit in with the image pasted on the disk so that the hole in the middle showed the light tunnel effect underneath. Taking inspiration from this I selected this picture and used it in a similar fashion however it didn’t seem to match the other side with Carly having a white background and the tunnel having a black one. So I used a blur effect to join the two together slightly making it seem like they were attached in the middle all along thus making the digipak image that I desired for to start with. I also wanted the middle to be more subtle than the rest of the digipak as the back and the front cover were more colourful and outgoing so I wanted to create a contrast between them. As well as this my target group stated that they did get sick of seeing a lot of colours all of the time on albums and the such, when it wasn’t needed.
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