Thursday, 6 January 2011

Why study the media?

  • mass culture is growing more sophisticated with each passing year.
  • positive brainwashing the popular media lets us soak up information as well as entertaining us by making our minds sharper.
  • everything is good for you Steven Johnson 2005.

Audiences:

  • Needle Model - audience is injected with bad information & you believe it without a doubt you must accept it.
  • Negative gratification Model - audience is resistant & awesome by creating deviant reading

Essential Skills:

  • Positive Thinking
  • Independent
  • Creativity
  • Insightful
  • Punctual
  • Team Player
  • Computer Skills
  • Update To Media
  • Analytical

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