David Buckingham & David Gaunlett - two of the most influential writers.
focus on identity requires to pay close attention to the diverse way in which media & technologies are used in everyday lines.
Consequence of media use for social groups.
Identity can be seen as - carrying an identity card yet can be more complex & abstract for example - the clothes we were, media consumed, people we like
How other see us.
identity in everyday life/how its constructed with media.
assumptions because of appearance/ identity.
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