Lasswells Chain of Communication

Total conductance - it worked
Modified conductance - misunderstood

e.g) facebook conversation showing Total Condutance:
Who saying it - Myself
Saying what - You going out tonight?
Channel - Facebook
To Whom - Facebook friend
What effect - Yes

e.g) facebook conversation showing modified conductance:
Who saying it - Myself
Saying What - You going out tonight?
Channel - Facebook
To Whom - Facebook Friend
What effect - No not tomorrow i cant