Our House

Madness:

Clothes worn:

• flat caps which show age and social class - working class
• lead singer doesn't wear one thus stands out and is seen as middle class and as a leader
• working class characteristics
• Male dresses as a women: comical as the guy has a beard dominant as the male figure is seen as power, shows female doing housework which is stereotypical.

Documentary at the start of the clip suggests that it is serious until the music starts with a loud performance.

My house 2009:

Talks about other houses & families as well as their own.
Focuses on lower class than the madness version.
Family in this version are a community and friends showing that family isn't just biological anymore.
Ethnic diversity - realism - brings more cultures to it.
Shows the male as smart - looking into community & glasses is how he views the world.

Digital Ethrography

Wesch 2008 (wiki leaks)
talks about the impact of the internet on the radio.
video works as a prediction of the future.

Media Addiction

1990 using over 30hours of media was considered disruptive. We spend that much a day with no negative effects & the clip shown seems to be completely staged with the boy laying over his computer games. Nowadays 4 hours on a computer game is the norm. It is almost being used as a moral panic by all the media attention.

Dr Julia Frank & reason for game addiction:

• pleasure from Brain - enjoy it and thus do it again
• rewarding - desire for reward
• reward takes over things - addiction
• winning - competitive

Wertham 1955

Quantity of the violence in the media is stupendous

• analysed crume comics & tv
• children shown images & asked to interpret them
• children also asked to finish stories

Tests are however artifical: Gauntlett 2005

• Passivity - comics & Tv make children Passive
• Misconceptions - teaches unhealthy life styles
• Imitation - copy what they see
• Identification - see themselves as strong/good charaters even if they are bad

Propaganda

Is only effective if it can tap into the meanest as well as the keenest of intelligence.
Must tap into latent public opinion within the society to influence.

Human Traffic - £250 k to shot yet made£25 m at box office

Human traffic is now not only a successful British film but it is also seen as one of the greatest cult films of all time.

Lasswells Chain of Communication

Total conductance - it worked
Modified conductance - misunderstood

e.g) facebook conversation showing Total Condutance:
Who saying it - Myself
Saying what - You going out tonight?
Channel - Facebook
To Whom - Facebook friend
What effect - Yes

e.g) facebook conversation showing modified conductance:
Who saying it - Myself
Saying What - You going out tonight?
Channel - Facebook
To Whom - Facebook Friend
What effect - No not tomorrow i cant

Effects Model

the history of mass communications research is conspicously lacking in any clear audience on the precise influence of the mass media.
effects debate issue revised in the 1990s (Banker & Petely 2001)

Success Criteria

Engage with how people see or engage with the media.
Able to criticize media.
Variety research that people have carried out in order to discover specific audience habits.
Demonstrate personal position on the issue.

Low time - historical although refer to small information
High time - up to date accurate theoretical analysis of present
Low time - future and where it could be going & own view

50% coursework
50% exam - Unit G325 & Production thus 25 % each

Media & Collective Identity

David Buckingham & David Gaunlett - two of the most influential writers.
focus on identity requires to pay close attention to the diverse way in which media & technologies are used in everyday lines.
Consequence of media use for social groups.
Identity can be seen as - carrying an identity card yet can be more complex & abstract for example - the clothes we were, media consumed, people we like
How other see us.
identity in everyday life/how its constructed with media.
assumptions because of appearance/ identity.

Media in Time

60s were better than 70s.
American movies beat British film in money, actors, locations.
Chain saw - remade lots of items up to date (horror films)
usually inspired or made by really events.
80s the British film companies were starting to get affected & better e.g) eastenders brought it.
EADY Tax - tax break it someone made films outside Britain, loan money. Thatcher got rid of this factor however.

Table

Anna:
Characterists - elegant, graceful, polite, defenceless, warm hearted.
Semiotics - casual & smart clothes with a well spoken accent.

Harry Potter:
Characterists - polite, mistreated, calm, warm hearted, brave, loyal.
Semiotics - scruffy clothes & robes, well spoken, brrom stick, wand.

Scopophila

pleasure in looking:

• cinematic experiences enhance this - Mulvey
• image is better than reality - Lacan
• mirror is cinema screen
• British films promote Britishment identity into the audience - sense into British in a cinema by watching a British film due to stereotypical views - enjoy watching.

Freud

objects e.g) toys will be picked up on, people like looking at items and children will focus on certain points rather than whole film. Audience relate to stars on film and connect with them.

Lacan

mirror stage puts yourself into the characters & forms bands/traits and similar aspects between the both. View the image of themselves as a separate form. Almost worship the image of self. Spectators are encouraged to identify characters with themselves and want to be in their shoes.

Mulvey

looked at male gaze in media which is putting forward a males idea in everyones mind, a male viewpoint. foster a sense of voyeuristic fantasy a provider of visual pleasure. therefore it s gendered & sexist.

Why study the media?

• mass culture is growing more sophisticated with each passing year.
• positive brainwashing the popular media lets us soak up information as well as entertaining us by making our minds sharper.
• everything is good for you Steven Johnson 2005.

Audiences:

• Needle Model - audience is injected with bad information & you believe it without a doubt you must accept it.
• Negative gratification Model - audience is resistant & awesome by creating deviant reading

Essential Skills:

• Positive Thinking
• Independent
• Creativity
• Insightful
• Punctual
• Team Player
• Computer Skills
• Update To Media
• Analytical