http://getaheadocrmedia.blogspot.com/2010/10/what-does-digipack-look-like.html
The above link clearly shows what a digipack at level 4 will look like. This will help me in the design process of the pack thus hopefully making it more effective and of better quality. It also allows me to see the level & the standard that i must work too in order to acheive a level 4 product.
Thursday, 2 December 2010
Student Riot as a moral panic
How are the students and women represented within the article?
Article link here >>> http://www.dailymail.co.uk/news/article-1332811/TUITION-FEES-PROTEST-Students-streets-girls-leading-charge.html
The students who have been reported to be mainly female that created the student riot over tuition fees have been represented in the The Daily Mail in an extremely negative way even the title/headline of the article shows this. “Rage of the girl rioters: Britain’s students take to the streets again and this time women are leading the charge” this is used in order to hook consumers to read the story as they use the terms such as rage and girls which stereotypical is a male dominated reference to being aggressive. It also states with the quote "this time" that it has happened before and thus will keep happening so in other words the media are trying to create a moral panic which is a theory by Stanley Cohen that i produced a post on earlier stating how the media fashions these episodes by stylising them and amplifying the effects making them into a national problem when they could of been keep under control quite easily. However the media may be using this moral panic as they call it to cover up the reason why the students are rioting as that point isn't well explained within the article. The media even go as far as to represent the riot as a war by using the word charge with in most peoples mind will remind them of a group of soldiers charging into battle thus suggesting that the students are causing mass destruction.
Another example of what Stanley Cohen theory moral panics explains would be "Dancing in the streets" this puts in my mind almost a gang cultural or that of a cult when people dance around camp fires which is labelled as a type of negative behaviour and is even represented in horror films such as "The hills have eyes" This then makes the group seem to be worse then they actually are and almost as villains thus creating a negative view of the social group which in this case are students who are labelled. Which will then cause them to have a self fulling prophecy which means if a group is labelled a certain way then they will live up to that label which in turn will cause what the media created, a moral panic.
Using the theory of cultural hegemony by Gramsci 1930 which states that various social classes or groups have more authority over another person or group for example parents have authority over their children while the police have authority over the parents. So in this case with the tuition fees rising students are going to be less likely to afford their place at a university with most not being in a high class thus able to afford to go. This obviously means that the students will do whatever they can to get the decision to change so they almost reject the cultural hegemony and turn in on its head by fighting back with their riots. "Scotland Yard deployed more than 1,500 officers seven times the number on November 10 to control hordes of students smashing windows of government buildings and scrawling graffiti on the walls" this shows the idea that because the positions of power have changed the police must get reinforcements in order to calm the students thus showing the power change. It also shows that police officers are going to combat the students by force thus trying to take back their power which Gramsci states.
My final example is by Eldrige 1997 who states that the media reproduce the definitions of the powerful so in other words they only represent the ruling classes ideologies. The quote that i am going to use is probably one of the most graphic ones within the article "a female police officer suffered a broken hand and another officer had to be dragged out from a cordon with leg injuries" This quotation tries to make the students to appear to have no limits due to the fact that they hurt a female which is stereotypical a negative view as they are seen as innocent and vulnerable. We can see from this final point that the daily mail article had tried to represent students in a negative light while staying clear of the reasons that they caused a riot in the first place this suggests that they follow the ideologies of the government and thus take the attention away from their negative press by trying to cause a moral panic with the students to blame.
Article link here >>> http://www.dailymail.co.uk/news/article-1332811/TUITION-FEES-PROTEST-Students-streets-girls-leading-charge.html
The students who have been reported to be mainly female that created the student riot over tuition fees have been represented in the The Daily Mail in an extremely negative way even the title/headline of the article shows this. “Rage of the girl rioters: Britain’s students take to the streets again and this time women are leading the charge” this is used in order to hook consumers to read the story as they use the terms such as rage and girls which stereotypical is a male dominated reference to being aggressive. It also states with the quote "this time" that it has happened before and thus will keep happening so in other words the media are trying to create a moral panic which is a theory by Stanley Cohen that i produced a post on earlier stating how the media fashions these episodes by stylising them and amplifying the effects making them into a national problem when they could of been keep under control quite easily. However the media may be using this moral panic as they call it to cover up the reason why the students are rioting as that point isn't well explained within the article. The media even go as far as to represent the riot as a war by using the word charge with in most peoples mind will remind them of a group of soldiers charging into battle thus suggesting that the students are causing mass destruction.
Another example of what Stanley Cohen theory moral panics explains would be "Dancing in the streets" this puts in my mind almost a gang cultural or that of a cult when people dance around camp fires which is labelled as a type of negative behaviour and is even represented in horror films such as "The hills have eyes" This then makes the group seem to be worse then they actually are and almost as villains thus creating a negative view of the social group which in this case are students who are labelled. Which will then cause them to have a self fulling prophecy which means if a group is labelled a certain way then they will live up to that label which in turn will cause what the media created, a moral panic.
Using the theory of cultural hegemony by Gramsci 1930 which states that various social classes or groups have more authority over another person or group for example parents have authority over their children while the police have authority over the parents. So in this case with the tuition fees rising students are going to be less likely to afford their place at a university with most not being in a high class thus able to afford to go. This obviously means that the students will do whatever they can to get the decision to change so they almost reject the cultural hegemony and turn in on its head by fighting back with their riots. "Scotland Yard deployed more than 1,500 officers seven times the number on November 10 to control hordes of students smashing windows of government buildings and scrawling graffiti on the walls" this shows the idea that because the positions of power have changed the police must get reinforcements in order to calm the students thus showing the power change. It also shows that police officers are going to combat the students by force thus trying to take back their power which Gramsci states.
My final example is by Eldrige 1997 who states that the media reproduce the definitions of the powerful so in other words they only represent the ruling classes ideologies. The quote that i am going to use is probably one of the most graphic ones within the article "a female police officer suffered a broken hand and another officer had to be dragged out from a cordon with leg injuries" This quotation tries to make the students to appear to have no limits due to the fact that they hurt a female which is stereotypical a negative view as they are seen as innocent and vulnerable. We can see from this final point that the daily mail article had tried to represent students in a negative light while staying clear of the reasons that they caused a riot in the first place this suggests that they follow the ideologies of the government and thus take the attention away from their negative press by trying to cause a moral panic with the students to blame.
Wednesday, 1 December 2010
Buckingham
Buckingham 2008:
Focus on identity requires us to pay close attention to the diverse ways in which media & technologies are used in everyday life & their consequences in everday life both for individuals and for social groups. In other words people behave differently when they are with certain people such as:
-family
-friends
-work mates
-bosses
-age groups
-class groups
Focus on identity requires us to pay close attention to the diverse ways in which media & technologies are used in everyday life & their consequences in everday life both for individuals and for social groups. In other words people behave differently when they are with certain people such as:
-family
-friends
-work mates
-bosses
-age groups
-class groups
Gaunlett
Gaunlett 2007:
Each of us would link to think to some extent that we have special personal qualities which make us distincitive & valuable to the other people in our lives. But does that mean anything? Is individuality just an illusion? Maybe we are all incrediably similar but are programmed to value minscule bits of differenation e.g.) football matches as people wear the same clothes and most behave in an agressive manner even if they dont usually behave that way due to the situation they are in as well as the people that are with during that moment.
Even Jimmy from Quadrophena has four personalities due to the title meaning quad as four then the other a shortened version of a multi personality disorder:
-the tough guy who is argumentative
-the romantic when with female characters
-the lunatic usually when hes with the mods
-the begger which is when he is at work
Each of us would link to think to some extent that we have special personal qualities which make us distincitive & valuable to the other people in our lives. But does that mean anything? Is individuality just an illusion? Maybe we are all incrediably similar but are programmed to value minscule bits of differenation e.g.) football matches as people wear the same clothes and most behave in an agressive manner even if they dont usually behave that way due to the situation they are in as well as the people that are with during that moment.
Even Jimmy from Quadrophena has four personalities due to the title meaning quad as four then the other a shortened version of a multi personality disorder:
-the tough guy who is argumentative
-the romantic when with female characters
-the lunatic usually when hes with the mods
-the begger which is when he is at work
Burden in representation
The history of a social realism film can weigh on the shoulders of new film makers & producers. Films have changed in terms of representation due to a result of immmigration. Since there are so few images negative ones can have devastating effects on the real life of marginslised people.
For example Koop in Human traffic:
-sociable & happy
-says the word niggers which is a sterotypical nickname for black people although usually it is seen as negative
-dances with the soundtrack which links to a common view that black people can dance well
-care free attitude at work
-lies to sell record
-meet him in a lit room so he seems to be light hearted
Ferdy:
-swears a lot
-dresses like a ganster in dark clothes
-sells drugs
-presented negativly
-slaves as used for drugs
-seen in a dark alleyway thus seems like a shady character
For example Koop in Human traffic:
-sociable & happy
-says the word niggers which is a sterotypical nickname for black people although usually it is seen as negative
-dances with the soundtrack which links to a common view that black people can dance well
-care free attitude at work
-lies to sell record
-meet him in a lit room so he seems to be light hearted
Ferdy:
-swears a lot
-dresses like a ganster in dark clothes
-sells drugs
-presented negativly
-slaves as used for drugs
-seen in a dark alleyway thus seems like a shady character
Goffman
Goffman 1990 :
abstract ways of thinking about identity that we also employ every day, the clothes they wear and the media we consume & the people we like. This is called the presentation of self which argues that people can be labelled negatively and can be victimised because of their apperance as people tend to make assumptions.
For example: Mods & Rockers
abstract ways of thinking about identity that we also employ every day, the clothes they wear and the media we consume & the people we like. This is called the presentation of self which argues that people can be labelled negatively and can be victimised because of their apperance as people tend to make assumptions.
For example: Mods & Rockers
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