The logo of the company has changed over the years to suit the current social status/norms and the audience group that they are trying to attract although this is usally teenagers to early twenties. They are fairly bright coloured and are off the same letters yet with various backgrounds and effects which surround it. As i pointed out these suit the target audience and makes them appealing to look at thus will hopefully make MTV more popular whih is their main focus point.
http://stevewilkison.com/hogdblog/?p=369 This link shows the discussion on the logos such as the use of colour with black being bold and deadly as well as the use of big lettering such as the M which is mainfly focused on as it stands for their slogan and also draws people in to the logo and pops out at them, almost placing it straight into peoples faces so that they cant ignore it.
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